Advertise With Us
Join the power of print with the action of the Internet.
High Plains Journal connects advertisers with loyal farmers, ranchers, cattle producers and agribusiness decision-makers through trusted print, high-performing digital channels and targeted e-newsletters.
Why advertisers choose HPJ
Print still drives action, and HPJ extends every campaign through digital reach, direct inbox delivery and trusted agricultural content. *Monthly
Gross contacts across HPJ audience channels.
Digital contacts for expanded campaign reach.
E-newsletter inboxes reached with opt-in content.
Mailboxes receiving print advertising.
Put your message in front of producers who take action.
- Reach loyal High Plains Journal readers who rely on trusted agricultural news and marketplace information.
- Promote equipment, livestock, land, seed, services and agribusiness products in targeted print and classified environments.
- Pair print placement with HPJ.com, e-newsletters and audience extension to drive prospects online.
- Support your campaign with special issues, HPJ Originals and agricultural topic alignment.
Journal readers are your best prospects.
HPJ reaches working producers across the High Plains: row-crop farmers, cattle operators, landowners, equipment buyers and agribusiness decision-makers.
of U.S. sorghum is grown by High Plains farmers.
head of commercial beef cattle managed by High Plains livestock producers.
of total HPJ audience is age 30 to 60.
times many subscribers refer to their issues.
Advertising solutions built for agriculture
Choose a single channel or build a campaign that follows producers from mailbox to inbox and across the web.
Legacy Print Publication
Reach readers 26 times per year with trusted content relevant to their operations, plus special issues and HPJ Originals throughout the year.
Classified Display & Word Ads
Promote equipment, trailers, livestock, land, farm services and other ag products in a searchable marketplace environment.
HPJ.com Advertising
Use static banners, mobile placements, video, animated ads and sitewide visibility to connect with online readers.
E-Newsletter Library
Place ads in self-selected agricultural newsletters with strong engagement and average open rates around 38% to 44% across key sends.
Programmatic & Paid Social
Reach your target audience beyond HPJ properties through programmatic advertising, paid social boosts, native ads, audio and video.
Content and thought leadership opportunities
Extend your advertising campaign with sponsored interviews, educational webinars and native partner content across HPJ-owned media channels.
HPJTalk Presenting Sponsorship
Sponsor HPJTalk, a limited digital interview series hosted by Kylie Reiss, Associate Publisher, with HPJ editorial staff and invited guests. Episodes run 20-30 minutes and are available on YouTube, podcast feeds and HPJ.com with sponsor recognition.
- Minimum commitment of 3 consecutive episodes.
- Presenting Sponsor recognition across episodes and YouTube descriptions.
- Host mention at the start of each interview.
- Sponsor logo included on the HPJ.com video homepage.
- Promotion may include print ads, e-newsletter inclusions, social campaigns and dedicated email promotion.
Thought Leader Webinar
Reach and educate HPJ’s audience through a dedicated webinar up to 60 minutes, including Q&A. HPJ promotes, records and hosts the webinar, with sponsor recognition in promotions, lead-generation options and post-webinar coverage.
- Branded webinar registration page hosted on HPJ.
- Dedicated email promotion, reminder email, newsletter inclusion, website banner ads and social promotion.
- Post-webinar editorial or advertorial recap with sponsor recognition.
- On-demand replay hosted on HPJ.com and/or YouTube.
Native Partner Content
Host your content natively on HPJ’s owned media titles, including print, newsletters, digital editions and websites. This non-traditional approach helps build trust with credible, multi-generational agricultural audiences.
- Publish partner messaging in trusted HPJ environments.
- Support content with newsletter, website, print and digital edition distribution.
- Position your brand as a useful resource for producers and agribusiness decision-makers.
Digital Advertising
HPJ digital placements extend print campaigns into producers’ inboxes, search habits, mobile reading and programmatic audiences.
Reach agricultural decision-makers where they read, research and respond.
HPJ combines owned digital titles, HPJ.com, e-newsletters, digital edition sponsorships, classifieds traffic and audience extension to keep advertiser messages in front of producers beyond the printed page.
728×90, 300×250, 160×600 and 320×50 ad sizes.
728×90, 300×250 and featured listings.
Display, audio and video ad options.
Searchable marketplace traffic for ag buyers.
HPJ.com views from February 2025 through January 2026.
HPJ.com users from February 2025 through January 2026.
Average monthly HPJ.com views.
Average monthly HPJ.com users.
E-newsletter audience by platform.
Open-rate range across listed HPJ newsletter products.
Audience by platform
HPJ’s audience footprint includes newsletter, gross, digital, website, print and digital edition contacts.
E-newsletter open rates
Open rates from listed HPJ newsletter sends. Bars are scaled to the strongest listed rate, 44%.
HPJ+ programmatic impressions
Monthly impressions delivered, with click rates shown at right.
Reach an elite audience in states that lead the nation in beef production.
HPJ gives livestock advertisers access to cattle-focused readers, including cow-calf, stocker, feeder and seedstock producers who rely on agricultural news, market information and buying opportunities.
Livestock audience snapshot
- Readers with cattle programs71%
- Cow-calf operations27,604
- Beef cows controlled3.7M
- Stocker operations8,632
- Cattle feeders6,505
- Average reader operation2,058 acres
Ready to put HPJ to work for your brand?
Request the media kit and let our team help you choose the right mix of print, digital, newsletter, classified and livestock opportunities.
Request Media Kit
Thank you for your interest in advertising opportunities with High Plains Journal. Complete the form below to request more information.
Talk with an advertising specialist
For classified, display and livestock advertising opportunities, contact the HPJ team below.
Classified Advertising
For classifieds and marketplace listings.
Display Advertising
For print, digital, sponsorship and media kit requests contact Jason Koenig.
Livestock Advertising
Livestock Marketing Consultant: Bud Mears.
Advertising Terms & Cancellation Policy
Advertising cancellation must be submitted in writing at least 60 days prior to the scheduled advertising date. Cancellations received less than 60 days prior to the scheduled date will incur a cancellation fee equal to no less than 50% of the contracted advertising charges, plus any non-refundable costs or expenses already incurred. If custom content, creative work, or development is provided in connection with the advertising, the customer shall pay for all services performed and costs incurred through the effective date of cancellation, regardless of whether the advertising is published or placed. Advertising that has been produced, published, or placed is non-refundable and remains payable in full.